Tip: Make “more” out of follow-up

16 Dec 2010 by Helen Zagaro, No Comments »

I recently received a fantastic tip for follow-up that I would like to share with you. We all try to reach out to our existing clients and remind them of our services and our commitment to satisfaction, but how many of us reach out to our existing clients and try to improve their business simply to say: I care!

One way we can all strive to build our b2b relationships: look for relevant magazine articles, helpful surveys, interesting industry studies and other important information – whether digital or print – and pass this information on to our existing clients. Clip an article that helps them market or build their business and send it to them with a note.

It’s an easy method for follow-up that actually helps everyone. If we all did this, imagine how successful we could be together!

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