Posted by Helen Zagaro | Brand Your Business
Today’s tip maximizes your ability to not only reach your customers, but connect with them too!
Hot Tip: Integrate testimonials into your marketing materials
Think about it – you’re advertising your business by telling them what you can do and why you’re better than your competitors through brochures, websites, business cards, flyers, etc. But do you include on these materials a second opinion? Do you give your marketing materials an opportunity to speak for you?
Take a moment this week an evaluate your advertising strategy. If you haven’t already, begin to collect testimonials. You’ll begin to see how easily those testimonials can be included in your advertising strategy, and you’ll never miss out on the opportunity again!