Let’s discuss the 4th P of marketing – PROMOTION. Shelly Lazarus, chairman of Ogilvy & Mather Worldwide, was interviewed by Forbes

The novice salesman or woman is hungry, and they begin selling by talking about their products, their brands, their experience…

We’re all guilty of deadly brand stalls. The momentum of your business depends on the strength of your brand, and

The holiday season offers a slightly different promotional items buying experience for businesses.  The focus shifts from branding your business – marketing

Your marketing strategy should always include *timely* events, so plan around the calendar for your promotional strategy. In this post