Holiday Gift Guides
The holiday season offers a slightly different promotional items buying experience for businesses. The focus shifts from branding your business – marketing strategy - to branding within context – marketing within the confines of the holiday season. If you’re new to buying promotional products and starting this December, you’ll be overwhelmed with the sheer number of offers and customizable products. It’s simply fantastic – but not simple. Some of the guides listed here will assist you , but I don’t suggest going it alone! Review the guides & ask yourself the following questions:
Is this a “high stress” time of year for my industry? – Look for funny stress relievers and items that promote serenity
Have my clients and/or employees met particularly daunting goals this year? – It’s time for a reward! Offer gifts of gratitude and gifts of congratulations
Did my clients communicate any special concerns regarding promotional products for their businesses? – Sometimes the best gift is the one that truly assists someone in solving a problem. If a client has a difficult time finding new business in a particular area, consider providing him or her with a unique way to reach the target market.