Every year we begin to see blog posts about giving thanks and appreciation during the Thanksgiving season. Why? In our daily routines, we forget to stop and genuinely say thank you without a single string attached, especially as our prospecting and business building consumes our agendas. It is so simple to live in this moment and show consideration for your clients. This is an opportunity to be mindful of your business relationships and the people that make up the foundation of your business.
Yes, it’s time to start considering your new year business strategies, your appreciation celebrations for your staff, and your holiday gift giving. However, before we get to those tasks — all important, indeed! — please take a sincere moment to thank everyone who has contributed to your success this year. Reach out to your existing clients and don’t sell them a single thing. If they attempt to discuss business, schedule a future time to meet with them and discuss their needs or a follow up opportunity. For this moment, call your clients and just say thank you, I care about you and your family this season, travel safe, enjoy your time away from your desk, and I appreciate all of the work we have done together this year.
Don’t forget that doing something special can transform the season for someone else. Send out your heirloom recipes or your favorite travel tips and have a genuine concern for the success of your clients’ holiday season. The smallest touches can make an incredible difference. My gift to you this year: a compilation of ways to say THANK YOU!
- Something FUNNY – Share an anecdote or a joke. Laughing is the best holiday stress reliever.
- Something PERSONAL – Handwritten notes or a story from the heart is a way to share of yourself.
- Something LASTING – You can extend a discount for next year or a promotional opportunity that doesn’t require your customers to act.
- Something ONE-ON-ONE – A brunch or a quick pop in to say thank you can create a special moment. Just remember you’re not closing anything during this meeting!
- Something FRUITFUL – A referral or an idea for a customer’s business that does not reward you with anything is a way to share something meaningful.
- Something THANKFUL – You can donate to your favorite charity in honor of your customers! Many charities have creative ways to show your appreciation built into existing programs.