This month New York City decided to give you a FREE OPPORTUNITY to brand your business! They passed a bill to mitigate single use bags with a five cent fee on paper and plastic bags, hoping the entire city will start to bring their own. The fee goes into effect in October so that means you have a few months to order your branded reusable bags with your logo and message, and provide these to your customers in October with a kick-off party.
While some residents and business owners disagree with the new charge, I want to take a moment to brag on reusable, branded bags.
1.) They are HIGHLY visible. This is why so much money is spent on branded disposable bags – think of those iconic Macy’s bags at Christmas time.
2.) They are extremely durable! Ever had a heavy item make a hole in a paper bag, or a plastic bag’s handle break just before you reach the door with your groceries?
3.) It’s time to start seriously caring about our environmental impact. 9 million disposable bags pass through New York City every year, and this change will hopefully be the start of new legislation in many more US cities.
4.) Memorable promotional items are useful items. Now that your customers need their own collection of reusable bags, you can be the first to address their immediate need and stay in front of them every time they shop.
To be clear, this isn’t just an opportunity for a shop owner. Yes, storefronts will want to provide customers with reusable bags, either as incentives to purchase or for sale at a discounted cost. This is also an opportunity for every single service brand. Whose brand will your customers be carrying? In a competitive business market where referral business is so integral, especially when your business is an intangible service business, your customers aren’t just walking advertisement boards, they are physically endorsing the brand they display on their bags by displaying their relationship with you. The labels we wear make a statement about our status & style, and the brands we carry say something about who we hire, buy from, and rely on in our daily lives.
Enough with my bragging on branded bags, now it’s time to let your customers brag on YOU. Click here to visit a link to some of our most popular reusable totes and start shopping now!